Fractional Product Leadership · Automotive

Automotive products don't stall on the idea. They stall on the integrations.

I'm Brandon Boyd, a fractional product leader for automotive companies building integration-heavy products. I turn a dense spec, a dozen integrations, and a room full of stakeholders into a roadmap your team can actually ship.

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A typical build

One product. A dozen moving parts.

I get them scoped, sequenced, and shipped, in the right order.

Who I Help

Teams building automotive products
with a lot of moving parts.

Deep expertise in auto retail, with a product playbook that travels.

Flagship

Automotive startups

Building a new product with a stack of integrations to figure out.

Flagship

Dealer groups & retailers

Modernizing operations and connecting the systems they already run.

Adjacent

Auto fintech & mobility

Leasing, financing, insurance, subscription. Integration-heavy by nature.

Adjacent

OEMs & suppliers

Complex, multi-team programs that need a product owner to hold the line.

What I Do

From tangled spec to shipped product.

Integration Strategy

Which integrations, in what order, scoped how. I review the API specs, map the data flows, and catch the edge cases before they cost you a sprint.

Requirements That Ship

I turn a fuzzy vision or a dense spec into requirements your engineers can build and your stakeholders will actually sign off on.

Vision & Roadmap

Where the product goes and why. A roadmap that survives contact with reality and keeps every team pulling the same direction.

Fractional Product Leadership

VP-of-Product horsepower by the hour: aligning dev teams, wrangling stakeholders, and the warm intros to the right partners and vendors.

Track Record

Receipts, not promises.

Fifteen years shipping automotive products that people actually use.

Dealer app installs after I led the product strategy for a partner-cloud rebuild.

Monthly transaction growth from that same product work.

weeks to days

Vendor and partner onboarding, compressed by redesigning the integration flow.

Developer growth after I rebuilt a clunky onboarding and integration experience.

Customer loyalty from a national partnership I helped shape and launch.

spec to launch

Repeatedly, taking dense, multi-integration requirements all the way to shipped.

Plus co-founded Vingo, an automotive tech startup, from concept to market.

About

The messy middle is where I live.

I'm Brandon Boyd, a product leader specializing in complex, integration-heavy automotive products. For 15+ years I've taken dense specs, tangled integrations, and misaligned teams and turned them into products that ship, across leading automotive companies and my own startup.

Today I split my time between senior product work at scale and advising an early automotive startup through an integration-heavy build. I take on a small number of fractional clients at a time. Based in Portland, Oregon.